Examples

Marketing Campaign: Served as centerpiece of promotional campaign to public television program directors. Series was scheduled through 90% of the country, substantially more than any other local public TV series. Won a national Silver Communicator Award for success in reaching target audience. 

Social Media: Reached thousands of followers with the singing nurses post from Highland Hospital. Final segment was viewed on Facebook more than 30,000 times, was shared 141 times, and was liked by more than 1,000 people.

Billboard: Communicated availability of LASIK procedures close to the driver. Placement of this artwork rotated through three locations.

Bus Shelter Poster: Encouraged target audience to make health care appointments; small part of overall campaign. 

Newsletter: Developed compelling copy for quarterly newsletter.

Promotional Tool: Created impactful promotional piece to communicate substantial savings on Medical and Rx Integration.

Marketing Plan: Experienced considerable growth as a result of these efforts.